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Logo Design Principles PDF print email
Logos are the centerpiece of an organization’s brand image and can tell you a lot about the organization.  The quality of a logo can tell an audience/viewer how much their image (and member's opinion) means to that organization.  The effectiveness of a logo can help sell whatever product or service the organization offers.  In addition, the beauty of a logo is something that the organization can be proud of and identify with.
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