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Logos are the centerpiece of an organization’s brand image and can tell you a lot about the organization. The quality of a logo can tell an audience/viewer how much their image (and member's opinion) means to that organization. The effectiveness of a logo can help sell whatever product or service the organization offers. In addition, the beauty of a logo is something that the organization can be proud of and identify with.
Organizations that take their branding lightly during their inception may suffer in the long-run. This happens even if their service or product is great, because their logo is unprofessional, confusing, or offensive. Organizations with bad logos may not be taken seriously or worse, they may be made a butt of a joke.There are four principles that make for a great logo design. A great logo must:follow solid basic design principles
The following are examples of good and bad logos:
The following are three examples of logos that in our perspective integrate the philosophy of the organizations they represent and the constituents they serve, and that are close to the theme of the Curaçao Leadership Forum.
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